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Understanding your inner-most motivations is a key that can unlock your true potential.

Many people measure metrics in a meaningless fashion because they feel that the numbers need to move a certain way. A large percentage of entrepreneurs become obsessed with the stats given to them by social media companies, competing in a popularity contest that they didn’t realise they’d entered.

Don’t let Mark Zuckerberg tell you what to measure.

Your mission is not perceived popularity…

Money and marketing may be part of your mission, but I’m yet to meet anyone who is not compelled by other driving forces.