Rocket Fuel Academy- Terms & Conditions

 Rocket Fuel Academy – Terms & Conditions 

This document is divided in to several sections.

  1. Key Definitions

  2. Key Points 

  3. Background 

  4. Outline Of Service 

  5. Terms & Conditions  

A. Key Definitions 


Creator – individual signing up for the Rocket Fuel Academy 

Company – Rocket Fuel (trading under Resound Media Ltd) and Lurnex (trading under Third Floor Productions Limited) – both companies have the registered office address, 255 Poulton Road, Wallasey, United Kingdom, CH44 4BT. 

Training (Rocket Fuel Academy) is provided by Lurnex.
The Rocket Fuel Platform and subsequent services are delivered by Resound Media Ltd.  

Partners – Any parties working in partnership with Rocket Fuel / Lurnex. 

Service – The Rocket Fuel Academy is a learning experience, training, consulting and crowdfunding program for Creator’s wanting to raise funds for their own projects. 

Additional Services – further training programs, consulting, coaching, mentoring and marketing services delivered by Company or Partners of the Company. 

Rocket Fuel – crowdfunding platform owned and operated by company at designed for Creators to use. 

Learning Platform – website containing training videos, resources and links to facilitate Service. 

Supporters – People purchasing products, making donations and signing up for subscriptions through Rocket Fuel to support the Creator

Designated Purpose – When Creator and Company agree that funds raised are for a specific purpose to employ Partners, the Creator acknowledges that they must use funds for the designated purpose. 

B. Key Points 

  • Creators gain immediate access to Learning Platform and sequence of emails to aid their progress with the Service

  • Creators will not be charged anything initially, but must sign up with a credit card or debit card to allow Company to take payment for the Service in the event they do not follow the steps outlined in section 9 of the Terms & Conditions. 

  • Creators can avoid having to pay for the Service, if they follow the steps advertised and outlined in section 9 of the Terms & Conditions and fill out the form in section 10 after completing these steps.

  • An automatic payment will be taken from the Creators card on day 45 if they have failed to follow the steps outlined in section 9

  • Creators will set up a profile and project on Rocket Fuel and seek support from their audience

  • Company retains 10% of all revenues generated through the Creator’s Rocket Fuel page

  • Funds raised for a Designated Purpose will be collected by Company or Creator and should be paid to the Partners accordingly. 

C. Background 

Company is an established service provider offering Creators a range of professional services including training, mentoring and use of a crowdfunding website. 

This Service is called The Rocket Fuel Academy 

Creator is interested in this Service, along with the opportunity to raise funds for their own projects.

When signing up for the Rocket Fuel Academy, Creators can chose one of three Level of Service. This is the total cost of the Service 

  • £99 – Explorer

  • £249 – Adventurer 

  • £999 – Trail-Blazer 

The subscription and access to the training last 12 months. There are no recurring payments. 

Creators opting for the Explorer level will have access to Service.

Creators opting for the Adventurer level will have access to Service and Inner Circle program (including a 1 hour Zoom event hosted by Company).

Creators opting for the Trail-Blazer level will have access to Service, Inner Circle program (including a 1 hour Zoom event hosted by Company) and one-to-one Rocket Fuel support meetings over Zoom with team members at Company. 

Creators will not be charged initially for these services but agree that a payment can be taken automatically from their credit or debit card 45 days after signing up in the event that they have failed to complete the Rocket Fuel Academy program, or failed to publicly launch their Rocket Fuel mission by following the steps outlined in point 9 of this agreement.

Creators must fill in the Rocket Fuel Academy Waiver Form to request that their payment is not taken after completing the steps outlined in section 9 and within 40 days of their sign up. 

Creators gain 12 month’s access to Service when signing up. Creators will not be charged annually for this subscription as the service lasts for 12 months. 

Creators must have internet access, a device (computer, smartphone or tablet) and email account to engage with the services. 

D. Overview Of Service 

Service is an interactive training program offering Creators email training, several hours of video content, interactive learning through a Learning Platform with dozens of lessons, email support, access to a social media group, and access to the Rocket Fuel crowdfunding platform. Value is delivered through all of these channels along with recommended action steps delivered to the Creator. The purpose of this is to help Creators launch a mission on the Rocket Fuel platform offering products and rewards (not equity) to people who are interested in their music, in return for supporters purchasing products and services or making donations. 

Creator’s gain access to Rocket Fuel Academy immediately when signing up for the Service.

E. Terms & Conditions 

  1. Warrantees

1. The Creator Warrants 

– That they have watched explanation videos, read through details, and has understood the nature of the arrangement.

– They are legally allowed to take part in the Rocket Fuel Academy 

– That they have read and understood the key points, terms & conditions and sought legal counsel if they are unsure about any of the terms.

– They understand that the administration involved in joining the Rocket Fuel Academy is a sizeable undertaking for Company

  1. Rocket Fuel Terms 


2. Creators will be bound by the website terms & conditions when signing up for Rocket Fuel. These can be found at when creating an account. 


2.1. Creators must be able to get an account with in order to use Rocket Fuel. Creators will be subject to terms and conditions set out by Stripe. 

  1. Services 


3. 1.1. Company will charge an application fee of 10% for all income generated through Rocket Fuel. 

3.1.2. Rocket Fuel Academy is a training program given to all Creators who sign up. The training and program is run via emails, teaching content, social media groups and a learning platform. Creators who open emails, watch teaching content, join social media groups or sign up for the learning platform are deemed to be engaging with the Service and receiving value, regardless of whether they complete all of the steps outlined in the program.

3.2. Creators will not have to pay for the Rocket Fuel Academy in the event they do not raise any funds. 


3.3. Creators will retain their 90% of funds raised. This money will be paid over to the Creator via Stripe will deduct their processing commissions at sources. Creators can see balances due and delivery dates of payments through Stripe. Creators should speak directly to regarding anything to do with their account. Company does not hold funds raised via the Rocket Fuel Platform that are due to the Creator. 


3.4 The Creator cannot request funds received by the Company to be refunded to the Creator, allocated to other service providers, put towards different services, or re-routed elsewhere. 

3.5. Company cannot guarantee any results for Creators when it comes to raising funds. Case studies and testimonials from other Creators are for illustrative purposes and Company is not responsible for the performance of the Creator. 

3.6. Creators must deliver all promised products and rewards to Supporters. In the event that the Creator fails to deliver any products or that the supporter (the personal purchasing a product or reward) requests a refund from the Creator, under no circumstances shall Company be responsible for issuing a refund to the supporter. If the Creator issues a refund and causes the application fee to be reversed, Company will be entitled to invoice the Creator for the full amount taken.

3.7. Whilst there is 12 month’s access to the Rocket Fuel Academy, Creators receive the full value of the training immediately. Partial refunds will not be offered in the event that an Creator decides that they don’t want access to the program at a later date. 

  1. Payment Processing

4.1. Creators must sign up for Service with their credit or debit card. No payment will be taken initially. Company will automatically take payment of £99, £249 or £999 depending upon the Level Of Service requested by Creators (without further written notice) after day 45 if the Creator has failed to complete the steps in section 9.

4.2 When using Rocket Fuel, Creators will be charged payment processing fees from Stripe which typically start from 1.4% of the transaction fee. Full details can be found at


  1. Funds Received By Company

5. Company will only receive 10% share of revenues generated through Rocket Fuel. The Company is not entitled to any other revenue sources from the Creator unless otherwise agreed. 

5.1 In the event that Creators agrees to Company receiving a higher percentage share for revenues collected through Rocket Fuel for Addtional Services, Creators cannot request funds to be rerouted or refunded. Funds collected by Company in this instance will be used solely for the purpose of the agreed Addtional Services.  

  1. Non-exclusivity 


6. By joining Rocket Fuel Academy this does not constitute an exclusive agreement. Creators are free to work with other companies.

7. Complaint Procedure


7.1 Creators are under no obligation to comply with requests from Company relating to the promotion of their Rocket Fuel Mission.

7.2. If the Creator has been unable to resolve an issue, they should email [email protected] with the subject line ‘Resolution Request’. Company will respond within 7 days. 

8. Cooling-Off Period 

8.1 The Creator acknowledges that they have read the terms and conditions, had to tick acceptance of these conditions, and will receive an email with the full terms and conditions attached. 

8.2. The Creator accepts that if they have not received email confirmation including the full terms and conditions that they must contact [email protected] within 48 hours of signing up to request these to be resent. The duration of the cooling off period, as outlined in 8.3, will only start again upon receipt of this email in the event that Company has received email within 48 hours of sign-up. 

8.3.1 Creators have a cooling off period in which they can request to opt-out of The Rocket Fuel Academy with no penalty if they have failed to engage with the training content through emails, our online platform or video content. This period is 14 days from the date of signing up for Creators in UK, EU and rest of the world, and 72-hours for Creators in the USA. Creators must complete the Opt-Out Form here

8.3.2 Creators will receive confirmation of whether or not they can opt-out via email within 7 days. In the event the Creator has not heard back within 7 days, they should email [email protected] and use the subject line ‘Rocket Fuel Academy Withdrawl’.
Creators who can legitimately opt-out will not be charged anything for their sign-up fee. 

8.3.3. Creators who have opened emails containing training materials, clicked on training material links, signed up to our learning platform or join a social media group are deemed to have engaged with the training, and are therefore ineligible to request to withdraw. The Creator acknowledges that they forfeit their right to cancellation by engaging in any way with the Rocket Fuel Academy materials or service.

8.3.4. The Creator grants Company consent to issue digital content immediately after signing up.  


9. Creator Obligations 

9.1 The Creator agrees to launch their Rocket Fuel Mission within 30 days of signing up. 

9.2 Creators must create a personal pitch video lasting more than 60 seconds, create a store with at least ten products (physical, email, digital) and promote the launch of their mission by posting on all of their social media channels daily for a minimum of 7 days and more than 30 personal messages to potential supporters. 

9.3 The Creator Must work through the Rocket Fuel Academy 7 Day Set-Up training program and ticked the ‘Mark Complete’ button on Days 1-7. 

9.4 Failure to launch or show clear evidence of promotion of their mission will mean the Creator is charged for the respective Service (£99, £249 or £999) dependent upon which Level Of Service the Creator has signed up to.

10. Cancellation Of Service Sign-Up Fee

10.1 If the Creator sets up their mission and promotes it in line with the requirements in point 9, there will be no charge for the training, even in the unlikely even that the Creator received no support through Rocket Fuel. 

10.1.1 To avoid being charged, Creators must complete this form after they have completed the steps in point 9 and within 40 days of signing up to Rocket Fuel Academy to request the cancellation of the payment.

10.1.2 If the Creator fails to complete the steps in point 9 and/or fails to complete the form, a payment will be taken 45 days after their sign up date. 

10.1.3 Creators should email [email protected] in the event that this form is not working and request an updated link. If there any issues with email communication, Creators should call Company on +44(0)1905 570 353

10.1.4 Company is not responsible to remind Creators of their responsibilities but may send an automated email reminder 27 days after the Creator signs up to remind the Creator of what’s required to request cancellation of the Service Sign-Up fee. 

10.2. Creators must sign up with a valid credit or debit card to enable Company to take payment if they fail to launch. Payment will be taken automatically by Company in this instance. 

10.3 Company will not refund Creators who have been legitimately charged for the Service Sign-Up fee. Creators cannot request refunds on the basis that they have changed their mind, decided they didn’t want to do it, didn’t like the experience, had an unexpected change of circumstance, didn’t like the training, got offended, missed reminders or had emails go into their spam folder. 

10.4.1 Company will accept refund requests from Creators who have been unable to access the Learning Platform or Rocket Fuel Platform for more than 5 days in total (within the first 40 days) due to issues relating to a platform not working. In this instance, Creator must collect video evidence of issues. 

10.4.2 Company will accept refund requests from Creators who have not heard back from Company relating to support and set-up issues after making reasonable efforts to communicate. Reasonable efforts must involve allowing the Creator Manager three working days to respond via email, then contacting [email protected] and allowing one working day to respond, then calling +44(0)1905 570 353 and allowing one working day to respond. Creators should not call Company before attempting email communication as set out. 

11. Additional Services  

11. Creators will not be charged for Additional Services relating to Rocket Fuel Academy unless agreed otherwise directly with Company. 

11.1. Creators are not expected to pay for Addtional Services that are partially funded through their crowdfunding campaign on Rocket Fuel 

12. Liability 


12.1 Company and Partners are not liable for any commercial losses relating to advice given in sessions or through Rocket Fuel Academy and Creators agree they have no right to pursue refunds or damages from advice given.

12.2. Nothing in these Terms will restrict Company’s liability for death or personal injury resulting from our negligence, or for any other liability that cannot be limited or excluded by law.

12.3. Company will not be liable for any claims, damages or demands arising from disputes with Supporters and Creators.

12.4. Company will perform with reasonable skill and care and will use reasonable endeavours to address issues that arise, of which we are reasonably aware

12.5. Company cannot make assurances about the availability of our website or any services made available through it and disclaim all liability associated with any technical issues that may arise.

12.6. Company will not be responsible for any loss incurred by you as a result of you breaching these Terms.

12.7. Company shall not be liable to you as a result of any delay or failure to perform its obligations as a result of a Force Majeure Event. Force Majeure Event means an event beyond the reasonable control of Company including but not limited to strikes, lock-outs or other industrial disputes (whether involving the workforce of the party or any other party), failure of a utility service or transport network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or subcontractors.

12.8. Rocket Fuel shall under no circumstances whatever be liable to Supporters or Creators, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, or any indirect or consequential loss arising under or in connection with our obligations under these Terms.

12.9. Rocket Fuel’s total liability in respect of all other losses arising, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed £100.

12.10. Rocket Fuel cannot make assurances regarding the performance of our online payment provider.


13. Indemnity

13.1. Creators agree to use our service in accordance with these Terms. Creators agree that they will compensate Company (and our employees) absolutely for any losses, damages, costs and expenses, including reasonable legal fees we incur that arise out of:

13.2. any breach by Creator of these Terms;

13.3. any liability Company incurs as a result of Creators use of our websites

14. Exclusion of third party rights

14.1. Other than set out in these Terms, a person who is not a party to the agreement shall not have any rights under or in connection with it.

15. Severability

15.1. If a court or any other competent authority finds that any provision of these Terms (or part of any clause) is invalid, illegal or unenforceable, that clause or part-clause shall, to the extent required, be deemed deleted, and the validity and enforceability of the other clauses shall not be affected

15.2. If any invalid, unenforceable or illegal clause of the Terms would be valid, enforceable and legal if some part of it were deleted, the clause shall apply with the minimum modification necessary to make it legal, valid and enforceable.

16. Governing law and jurisdiction

16.1. The exclusive jurisdiction for any dispute arising out of these Terms will be dealt with in England and Wales under English law.

17 Storing your data

17.1. We store and process your data based on the contract formed when you make your booking, and in line with the General Data Protection Rules (2018).

17.2. We securely process and store data in order to enable us to process your payment, fulfill the services we offer, send you your confirmation details, and help us to contact you urgently if there are any problems. We also use your details to enable website functionality including payment history and General Member area logins.

17.3. We retain your data only as long as is necessary to provide the aforementioned service and functionality. We will remove or redact personal data if you request erasure of your data, as is your right, by contacting us on [email protected].

18. About this document

18.1 This document was last updated 31st May 2022. We reserve the right to update this document without notice.