about
Lurnex
Our Founding Principle
Our journey began with a simple yet ambitious mission: to revolutionise the way people engage with learning, making it as immersive and impactful as possible. We envisioned a platform where learning transcends traditional boundaries, catering to personal, professional, and organisational growth. We founded Lurnex on the principal that everyone should be able to learn in a style that suits them.
Let me take you through the story of Lurnex, why we started, what we teach, and how we aim to transform the educational landscape.
The Genesis of Lurnex
My journey into the world of education and training began in 2010, working with musicians, industry executives, and creative entrepreneurs. Through these experiences, I recognised a common thread—everyone was searching for a way to better themselves but often struggled with conventional learning methods that didn’t cater to their specific needs or learning styles.
In 2020, amidst the pressing need for online community and collaboration, the idea for Lurnex was born. We didn’t want to just teach; we wanted to teach people how to teach, a revelation that set the foundation for our educational philosophy.
Learning Philosophy
At Lurnex, we believe in learning that is fun, engaging, and practical. Our initial framework, “The Driving Seat,” encapsulated this belief by likening a career to a journey where you must actively participate and navigate your path:
• Get in Gear: Focusing on personal development, setting the stage for growth.
• Grab hold of The Wheel: Encouraging creative control and expression.
• Progress along The Road: Teaching brand building and public engagement.
• You need The Fuel in the tank: Discussing business acumen and financial literacy.
This framework was just the beginning. By early 2023, we expanded to include 30 educational frameworks, and by 2024, we had developed 80, each designed to make complex concepts accessible and engaging through visual learning tools.
Learning Philosophy
SHAPE: Learn in 3D
Our unique SHAPE methodology —SEE the big picture, Hone your STRUCTURE, Adopt winning SYSTEMS, Perfect the STRATEGY, and Exercise the right STEPS — was developed to guide learners from concept to execution. This approach ensures that every step in the learning process is actionable and aligned with our learners’ goals.
The evolution of Lurnex led to the creation of a vibrant 3D world where our educational content, frameworks, and dynamic characters come to life. The challenge was to ensure that things are
• Fun and Functional: Learning is enjoyable and applicable.
• Vivid and Validated: Every lesson is engaging and backed by robust educational research.
• Creative and Constructive: Innovation meets structure, fostering real-world application.
Characters AT The Heart of Lurnex
Integral to Lurnex’s ethos are our 7 Teachers, each embodying different values essential to effective learning:
Principal Peptalk
The Encourager
He fuels your journey with endless enthusiasm
Coach Connie
The Educator
She makes the complex thrillingly simple.
Tony The Tech Guy
The Enabler
He empowers you with tools that transform.
Andy The Baker
The Entertainer
Delivers delightful and engaging experiences.
Charlie The Chaplain
The Empathiser
He touches hearts and opens minds.
Prof. Paula Yersocksup
The Enforcer
She keeps us all daring to do better.
Archie de Astronaut
The Explorer
He blasts beyond limits, where learning soars.
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These characters are more than just mascots; they are the pillars of our educational philosophy, each playing a crucial role in making learning relatable and impactful.
Join Us on This Transformative Journey
At Lurnex, we are dedicated to building a world where education is not only about acquiring knowledge but experiencing growth in a way that is transformative, personal, and deeply enriching. We invite you to join us at Lurnex, where we’re not just teaching — we’re creating experiences that educate, inspire, and empower.
Together, let’s reshape the future of learning to create a more colourful world!
Andy Baker
Founder of Lurnex